Privacy Policy.
Last updated: 2 July 2026
The Automation Division respects your privacy. This policy explains what personal information we collect, why we collect it, and what we do with it. It applies to anyone who visits our website, fills in a contact form, or otherwise engages with us.
We are bound by the Australian Privacy Principles under the Privacy Act 1988 (Cth). We take that seriously, not because we have to, but because we’d want the same treatment ourselves.
What we collect
We may collect the following kinds of personal information:
- Your name and email address
- Your phone number (if you provide it)
- Your business name and details (if you provide them)
- Information about the systems and tools you use (if you tell us)
- Any other information you choose to share with us
We only collect what we actually need. If we don’t need it, we don’t ask.
How we collect it
We collect information when you:
- Fill in a contact form on our website
- Email, call, or message us directly
- Book a discovery call through our booking system
- Subscribe to email updates (if that’s available)
Our website uses analytics (Google Analytics and Umami) to understand how people use the site. These tools collect anonymised data like pages visited and browser type. They don’t identify you personally.
Why we collect it
We use your information for these purposes only:
- To respond to your enquiries and have conversations about automation
- To deliver the services you’ve engaged us for
- To send you occasional relevant information (only if you’ve opted in)
- To improve our website and services
Who we share it with
We don’t sell your personal information. We don’t rent it out. We don’t trade it.
We may share information with third parties who help us operate our business — for example, our email provider (Resend), our booking system (Cal.com), and form processing tools. These providers are contractually bound to handle your data securely and only for the purposes we specify.
We may also disclose information if required by law — for example, in response to a court order or legal process.
How we store and protect it
Your information is stored securely. We use industry-standard practices to protect against unauthorised access, loss, or misuse. Our website uses HTTPS encryption.
We keep your information only as long as we need it for the purposes outlined above, or as required by law. When we no longer need it, we delete or de-identify it.
Your rights
You have the right to:
- Access the personal information we hold about you
- Request corrections if something is wrong
- Ask us to delete your information (where applicable)
- Withdraw any consent you’ve given us
- Opt out of any marketing communications at any time
To exercise any of these rights, just get in touch: hq@automationdivision.com.au.
Cookies
Our website uses minimal cookies. Analytics cookies (Google Analytics, Umami) collect anonymised usage data. We don’t use advertising cookies, tracking pixels, or third-party marketing scripts. You can disable cookies in your browser settings.
Changes to this policy
We may update this policy from time to time. If we make significant changes, we’ll note the updated date at the top. We encourage you to check back occasionally.
Contact us
If you have questions about this policy or how we handle your information, please get in touch:
The Automation Division
Lake Macquarie, NSW, Australia
hq@automationdivision.com.au
(02) 4950 4326